By: Leigh Branham

• 67 percent of customers leave because of an attitude of indifference on the part of a company employee. (American Society for Quality, 2000)

• Enthusiastic workers often increase the quality of work by huge percentages-up to a 75 percent reduction in defect rates. (Sirota, Mischkind, and Meltzer, The Enthusiastic Employee, 2005)

• Business units with employee engagement scores in the top half compared to those in the bottom half reported 86 percent higher customer ratings, and 50 percent higher productivity (Coffman and Gonzalez-Molina, Follow This Path, 2002)

• The average cost of losing, replacing, and restoring equivalent productivity when a valued professional leaves, is on the average, one times salary. (Saratoga Institute study, 1997)

• Companies in the top quarter in training expenditure per employee per year ($1,500 or more) average 24% higher profit margins than companies that spend less per year.(Susan J. Wells, HR Magazine, 4/19/2001)

What is Employer Branding? From Wikipedia, the free encyclopedia

Minchington (2005) defines your employer brand as “the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders).”